For the 2024/25 season, Therabody became the Official European Recovery Device Partner for HYROX – the global fitness race that blends strength, endurance and grit.
Across over 30 European events, Therabody brought science-backed recovery tech to thousands of athletes, transforming the post-race experience and reinforcing both brands’ commitment to peak performance.
The Highlights
30+ Events Across Europe
Therabody Recovery Zones activated at every HYROX race350,000+ Athletes Reached
Hands-on access to elite recovery toolsHero Products in Action
Theragun PRO G5, JetBoots, and Wave Roller featuredSales & Engagement
Live demos, on-site discounts and e-commerce integration
The vision
HYROX wanted to level up athletes’ recovery after its punishing 8x1KM course and functional fitness stations, so athlete care had to match the physical demand. That’s where Therabody stepped in with proven tech designed to reduce fatigue, boost circulation and aid recovery. The goal? Help every athlete – seasoned or first-timer – recover like a pro.
For Therabody, the partnership offered deep brand integration with a fast-growing fitness community and with HYROX exploding across Europe and topping TIME’s Most Influential Companies of 2024, this was the perfect platform to engage and convert.
A Stellar Experience
Stellar Global delivered every Recovery Zone – from concept to execution.
Planning & Prep
We aligned with both brands on logistics, equipment and staffing to ensure consistent execution across Europe.
Live Activation
Our teams set up, staffed and ran Therabody zones at pace – ensuring every product was powered, prepped and ready to use.
Product Training
We trained brand ambassadors to deliver expert demos and on-the-ground support – keeping the experience premium and professional.
Reporting & Insights
Post-event reports captured what worked, what didn’t and how to improve – fueling smarter activations throughout the season.
The Impact
Recovery became part of the race. With science-led tools, expert support and a seamless rollout, we helped Therabody embed into the HYROX experience – and left thousands of athletes feeling stronger and better recovered.
Staying true to HYROX’s community-driven spirit, we saw athletes return to the recovery zones at multiple events across Europe – testing products, learning more and even expanding their Therabody collections with each race too.
Over 30,000 athletes used JetBoots and 70,000+ engaged with Therabody’s core product range. By prioritising hands-on brand experiences, we drove significant on-site and post-event sales – translating interaction into lasting impact.
To further strengthen reach, we partnered with key affiliates – producing tailored content that drove traffic to both the recovery zones and retail areas, fuelling deeper brand connection within the HYROX community.
