We delivered a bespoke retail experience strategy to help drive ROI for Therabody and create new customers for life.
The Highlights
1.27
AVERAGE UNITS
PER TRANSACTION
SHOP-IN-STORE
EXPERIENCES
LAUNCHED
IN THE UK
A TEAM OF
PERMANENT
PRODUCT
EXPERTS
SELECTED,
RECRUITED
AND TRAINED
INCREASED
BRAND
EXPOSURE
IN KEY MARKETS
The vision
As a relatively new brand in the fitness and wellness market, Therabody approached us to help them launch in UK third party retailers.
Therabody selected Stellar to bring their John Lewis shop-in-shop experiences to life – dedicated, branded spaces where product experts engage with customers and demonstrate the unique benefits of the Therabody range.
A Stellar
Experience
To deliver the desired results for Therabody, we knew we needed the right people to power our retail experience.
As with all Stellar experiences, the right people are key to our clients’ success, so we first selected a team of wellness experts to run the shop-in-shop spaces – each one receiving immersive training and onboarding.
Specialist coaching was also provided by Dr Jason Wersland, Therabody’s founder, who shared great insight on Therabody’s vision for our brand ambassadors to pass onto customers.
Our highly trained, knowledgeable team continues to effectively engage with customers and support Therabody as the brand further establishes itself in the market.
