We cultivated a brand new social audience on TikTok to engage customers, demonstrate products and generate D2C sales on a new platform.

The Highlights

  • MORE THAN
    1 MILLION
    VIEWS IN THE
    FIRST 90 DAYS

  • 1600%
    INCREASE IN
    AVERAGE DAILY
    FOLLOWER
    GROWTH

  • INCREASED
    SOCIAL
    ENGAGEMENT
    COMPARED TO
    STANDARD BRAND
    ACCOUNTS

  • DELIVERED
    EXCLUSIVE
    CONTENT

    IN A VARIETY
    OF FORMATS

The vision

Sage and Stellar have a long history of breaking the mould of retail experience. After the successful launch of Sage Studios – the dedicated space for physical and virtual selling, masterclasses and demonstrations – we wanted to expand our reach into social selling. Together, we aimed to increase brand awareness, attract new customers and deliver a fulfilling virtual experience to give customers a reason to return.

A Stellar
experience

Sage Studios’ TikTok audience was built by Stellar experts from scratch through a series of captivating posts from machine tutorials and hacks to how-to guides and coffee recipes.


Within three months, the account had accrued more than one million views and 55,000+ likes. Keeping the momentum, we launched Sage Studios TikTok Shop, curating in-feed videos, influencer collabs and exclusive promotions. 

 

Followers can quickly consume product information through posts, enabling them to make decisions and place orders there and then; a back catalogue of content is also available to encourage customers to return, post-purchase for further experiences.

As the shop grows, Sage now collaborates with other creators and influencers to expand the reach of the brand and generate more ROI for the business.

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