Bosch challenged us to elevate their presence and performance within the highly competitive small domestic appliances sector by tasking us with boosting both sellout and brand awareness.
We represent the brand in key John Lewis stores (including their flagship location), where we are responsible for training staff to ensure consistent brand knowledge and performance nationwide.
The Highlights
40% above premium floorcare sales targets
300+ John Lewis partners trained
32% conversion rate
66% of all John Lewis Bosch sales
The vision
Our approach began with building a standout team of Bosch product specialists. We knew the key to success was genuine immersion – creating passionate advocates who could not only sell but also educate and inspire. With this in mind, we went beyond the brief. In addition to managing 7 core stores, we invested in a dedicated Sales Trainer to travel across the remaining John Lewis stores, bringing consistency, expertise and energy to every corner of the estate.
A Stellar Experience
We built, trained and retained a team of retail professionals who are not only exceptional at what they do but also genuinely excited about the Bosch brand.
With consistent coaching, real-time performance feedback and a collaborative client relationship, we created a model that delivers results well above target. Our tailored reporting and analytics allow Bosch to stay agile, identify opportunities and drive continued growth – all with Stellar’s trademark blend of insight, energy and execution.
