We were proud to support Bosch with the launch of their exciting, first-of-its-kind product, the Bosch FreshUp.
The Highlights
POP-UP,
D2C,
INTERACTIVE
EXPERIENCE
LAUNCHED IN
6 LOCATIONS
PRODUCT
EXPERT
TEAMS
TRAINED
FOR EACH
LOCATION
260 DAYS
OF ACTIVITY
IN 2021
AT KEY
TRADING
TIMES
INTERACTIVE
OUT-OF-HOME
ADVERTISING
The vision
The Bosch FreshUp is unique in the market.
The brand engaged Stellar to create and deliver an immersive experience introducing audiences to their revolutionary hand held device that eradicates odours from fabric.
Innovative pop up booths were installed in six key UK shopping centres, complemented by interactive out-of-home advertising, both providing a memorable brand experience and driving sales.
A Stellar
Experience
We designed and produced an engaging retail space, providing consumers with the opportunity to get hands-on with the product and, most importantly, smell the results.
Shoppers visiting the Bosch FreshUp booth were given the chance to use the device and experience impressive results for themselves. Stellar brand experts were on hand to guide the public, answer questions, grow product awareness and make sales.
The activation was designed to promote the key benefits of the FreshUp and encourage passers-by to take part in a fun challenge while getting hands on with the product.
Such was the success of this initiative, Stellar continues to support Bosch in creating unique retail experiences to engage and delight its customers.
