Connect with your customers to sell more and promote positive experiences.

Our talented brand ambassadors are highly trained to meet the needs of your brand, helping to engage customers in a full range of experiences and get the results you need.

  • Product experts who look, talk and sell like your brand
  • Increase your brand exposure through interactions that delight
  • Support your marketing and sales efforts to generate better ROI
  • Engage with customers to create brand advocates and Customers for Life
Get started today

Join 100s of brands already putting their trust in our brand ambassador agency, delivering exceptional experiences for their customers.

Brand ambassadors

Unlock the power of people

At the heart of every retail interaction, there have to be exceptional individuals. Whether it’s a dedicated brand experience, a roadshow, or retail activation our dedicated brand ambassador teams handpick the finest talent to connect with your audience.

Real human connections, real results

At Stellar, we know that the experiences prospective customers have with your people can dramatically alter their perception of your brand. And this has a direct impact on whether they will choose you over a competitor. We use our vast experience and heritage as a brand ambassador agency to devise strategies that put people at the centre of every campaign – ensuring every experience is memorable.

What’s more, we utilise our product expertise and ability to sell to make significant gains for your business, helping you to hit and exceed your goals. Be it eyeballs on a campaign, samples given out or tickets sold – we work with you to generate a formula for growth.

Get in touch

Make your experiences a success with our brand ambassador agency team

85%of UK shoppers would be encouraged to buy a product after a demonstration with a product expert

73%of UK shoppers want a product expert to give them an understanding of how products work

59%of UK shoppers would not buy a product costing more than £250 without testing it and seeing how it works

A different type of brand ambassador

Each of our brand ambassadors is hand-picked for our brand partners. Our UK and European talent teams work closely with stakeholders to determine the best candidate type and rigorously interview, test and evaluate applicants to ensure you always get the finest addition to your campaign. Because every person, and every interaction, matters!

The people who work for our brand ambassador agency are employees of Stellar. We don’t use external partners or temp workers to fill gaps – everyone is fully vetted and trained to the highest standard to deliver the best experience. As a Living Wage Employer, we value the power of our people, and know that brand ambassadors and field staff that are well looked after and happy, deliver the best experience to customers.

We want to empower our teams to shine their brightest in any activation. This ensures you get a consistent level of skill, passion and experience: the perfect foundations for experiential success.

A team for every occasion

As a full-service brand experience agency, our talented teams can support brands with any number of activations, ensuring a high level of expertise that provides the platform for great results:

      • Experiential activations
      • Pop-up shops and short-term retail
      • Roadshows
      • Promotional campaigns
      • Retail and front-of-house
      • Sampling campaigns

Our teams handle every aspect of your promotion, from staffing to set-up, logistics to reporting – ensuring you get full transparency across the length of your campaign.

Running a different brand ambassador team with Nike

Together with our partners at Nike, we managed the AIR team to deliver product expertise and an improved customer experience across their London and UK stores.

The Results:

  • 100s of Nike-approved BAs managed by Stellar
  • YoY store improvements with training
  • 95% compliance achieved in in-store environments
  • 8-year relationship with Nike and partners

Why choose Stellar as your brand ambassador agency?

We have a proven track record of delivering quality experiences for brands with our ambassadors teams. Through creativity, expertise and data-driven insights, we build something unique for all of your customers, increasing retention and consistently delivering ROI.


A brand ambassador agency specialises in connecting brands with individuals who can effectively represent and promote the brand to a broader audience. These agencies manage a network of brand ambassadors tasked with increasing brand awareness and engaging potential customers through various marketing strategies. Ambassadors include anyone who embodies the brand's values and can authentically communicate the brand's message across social media, events, and direct interactions. Agencies provide the necessary framework, support, and management to execute successful ambassador programmes, ensuring they align with the brand's marketing objectives and target demographic.

The cost of engaging a brand ambassador agency can significantly vary, depending on factors such as the campaign's scope, the number of ambassadors required, the agency's level of expertise, and the length of the ambassadorship.

The Return on Investment (ROI) from employing a brand ambassador agency can differ widely based on the programme's success, how well ambassadors resonate with the brand's target audience, and the overall execution of the marketing strategy. An effective brand ambassador programme can result in heightened brand awareness, improved engagement rates, and, ultimately, an increase in sales.


    Get in touch