Oura Ring – the cutting-edge wearable designed to track sleep, readiness, and activity for optimal health and performance – tasked Stellar with an exciting mission : to create, build and run an innovative promotional activation at key John Lewis locations.
‘Stellar has set the standard of how Oura should be represented in retail.’
– Oura Ring
The Highlights
CREATED a customer service journey from scratch
DELIVERED a modular retail solution
5 key John Lewis locations
3 weeks from creation to installation
The vision
With this activation, the design needed to maximise brand visibility across various retail spaces, adapting to both expansive flagship stores and more compact layouts. It also had to tell the right story by highlighting Oura Ring’s groundbreaking features, including its sleek design, advanced technology, and health benefits, while reinforcing the brand image as a premium lifestyle brand.
A Stellar Experience
We developed a modular, immersive shop-in-shop solution for the brand.
To bring Oura Ring’s story to life, Stellar developed a modular, immersive shop-in-shop solution for the brand, implemented across five key John Lewis locations across the UK.
The custom modular kit ensured brand consistency while allowing flexibility for different store sizes and making setup easy for the teams. To highlight Oura’s premium positioning, jewelry-style displays were integrated, elevating the in-store presentation and showcasing the wearable’s sleek design.
The installation offered more than just a display—it created an interactive retail experience, allowing customers to try-on and play with the product, whilst engaging with the Oura Ring’s features through interfaces that simplified its innovative functionalities.
