Delivering coffee masterclasses the Sage way
• Channel strategy • Exceptional People • Actionable Insights
Sage masterclasses were conceptualised and created as a means of providing a unique and unforgettable experience for people looking to invest in a high-end coffee machine.
The classes are a surefire way of building brand love and community, while educating attendees and helping them get the absolute best out of the product, teaching them how to perfect Third Wave specialty coffee at home.
They appeal to new audiences of shoppers who are researching buying options and want to learn more about the machines and how to use them, therefore creating a new revenue stream.
Going forward, with both physical and digital versions of the classes available to consumers, we know this offering will go from strength to strength.
Talk to us to transform your retail performance