• Channel strategy • Exceptional People • Actionable Insights
Sage masterclasses were conceptualised and created as a means of providing a unique and unforgettable experience for people looking to invest in a high-end coffee machine.
The classes are a surefire way of building brand love and community, while educating attendees and helping them get the absolute best out of the product, teaching them how to perfect Third Wave specialty coffee at home.
They appeal to new audiences of shoppers who are researching buying options and want to learn more about the machines and how to use them, therefore creating a new revenue stream.
We created a blueprint for Sage for a self-funding and scalable coffee masterclasses.
Attendance rates were impressive at 95 per cent and, within two months, the ticket price was doubled and still sold out.
The physical format has easily transitioned to online and customers are now also able to enjoy the same experience, with the same level of expertise and knowledge available to them, from the comfort of their own homes.
Whether in person or virtually, attendees learn everything there is to know about Sage coffee machines, from how the coffee travels from farm to cup, about water, milk, dialling in, espresso fundamentals and even cleaning.
Feedback on Sage masterclasses has been overwhelmingly positive and classes continue to be extremely well attended.
Going forward, with both physical and digital versions of the classes available to consumers, we know this offering will go from strength to strength.