Educating new communities for Sage in France
• Exceptional People • Virtual • On-demand Live Broadcast
Launching in the midst of the coronavirus pandemic, Stellar took the blueprint from its much sought after Sage masterclasses and delivered them virtually to a receptive French audience for the first time.
Reaching a multitude of French speaking countries, from Switzerland to Canada, Belgium to the UAE, the sessions introduced participants to the joys of perfecting third wave speciality coffee in their own homes, using luxury Sage kitchen appliances. The masterclasses are delivered by coffee community experts working in partnership with Sage, keen to share their passion for their craft, enabling audiences to immerse themselves in coffee culture and encouraging informed purchases. Pizza masterclasses have also been launched into this market with great success, giving hosts the opportunity to connect with and inspire audiences to create authentic, tasty pizzas in their kitchens while showcasing products and answering questions.
Put simply, Sage masterclass hosts are gurus in their chosen field. Sourced directly from the burgeoning coffee community, Stellar researched and selected the finest roasters and baristas across France to deliver compelling, educational, interactive classes to new and existing Sage coffee machine customers.
Brimming with specialty coffee knowledge and highly respected in the coffee community, our hosts tailor their delivery to audiences, shifting attitudes away from capsule coffee and facilitating the leap to a more authentic, high quality taste experience.
Through the hosts’ passion and expertise, participants are soon engaged and keen to spend more time and effort creating the perfect cup; additionally attendees are offered an attractive discount during the session to encourage purchase. Similarly, our pizza masterclasses are fronted by talented, knowledgeable chefs taking viewers carefully through each step of making delicious, artisan pizzas from scratch.
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