Intelligence
Stellar collects invaluable, qualitative data which is used to continuously improve performance across a number of areas. We also use Wi-Fi tracking software to record footfall, visitor numbers and dwell time.
The visitor feedback provided NOTHS with key insights regarding their product range, pricing strategy and brand perception, as well as the value of running more pop ups in the future. The footfall data enabled us to adapt our staffing provision to maximum effect, and dwell time numbers demonstrated the success of the brand experience.