For more than a decade, we have enjoyed a close and successful partnership with Lavazza.
From initiating their sales demonstrator programme in John Lewis in 2009, our continual engagement with the brand sees us provide a team of 40+ UK Lavazza experts today.
People
Specialists are based within a multitude of stores including Selfridges, Steamer Trading, Lakeland and the John Lewis estate, where they connect with shoppers through immersive product demonstrations.
Now, 65% of overall Lavazza A Modo Mio sales nationwide are executed by our team.
At the time of launching their new Prontissimo instant coffee in the UK, we supplied Lavazza with merchandising and sampling teams across the country.
An impressive 45,000 samples were distributed across 142 stores. Outside of retail, we support Lavazza’s event sponsorship activity.
Staff are provided to represent the brand at a host of high calibre events throughout the year, such as the Wimbledon Championships, London Fashion week and Ascot.
Intelligence
In order for Lavazza to continuously move forward and drive revenue, our teams on the shop floor collect factual, useful data.
Using intelligent tools, the data is put straight to work and valuable insights are revealed.
These rapid insights facilitate change and increase ROI.
Performance
We deliver a complete brand experience for Lavazza based on our extensive knowledge of the brand coupled with our proven service philosophy.
Through clever recruitment, progressive training and real time analytics, Stellar provides everything required for a successful partnership.
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