BMW is one of the world’s most prestigious brands and Mini has a distinct, exciting personality.

As sponsors of some of the most iconic events, the BMW Group has high expectations of how its brands are represented.

Stellar is proud to support BMW in delivering world class brand experience across a range of environments.







National Events

As their preferred strategic product partner, we provide highly trained teams to staff major events.

From the BMW PGA Championship to Goodwood Festival of Speed and Henley Festival to Goodwood Revival, our brand experts at the events start hundreds of conversations and connect with customers and prospects alike.

These conversations create valuable data, which are gathered and converted into actionable insights.


We provide knowledgeable, charismatic people to help retailers deliver successful brand experiences and events.

Also, we provide training.

Our BMW trainers work with retailers to ensure sales teams are immersed in the brand and possess in-depth product knowledge.

This enables them to connect particular vehicle features with specific consumer needs.

Despite the tricky nature of 2020, our teams were comprehensively briefed on the new BMW 4 Series, bringing them bang up to date with the full range available.

Put simply, our BMW teams are an extension of the brand.

By working together we build long term brand loyalty and deliver impressive product sales.

Talk to us to transform your retail performance