Examples of brands smashing the unboxing phenomenon include tech giants like Samsung and Apple and cosmetic companies such as Glossier and LookFantastic, not to mention the countless independents who pour their heart and soul into beautifully packaging up the goods they sell on Etsy or Not On The High Street.
Get it right and a positive unboxing experience will not only cement the tone of your brand, but also encourage repeat purchase and build customer loyalty.
The next vital step in this process is slick, accessible onboarding.
In order to fully immerse customers in your product, and indeed your brand, it is of utmost importance they know exactly how to get the best from their purchase.
Physical retail affords this experience in-store, as shoppers can be taken through demonstrations and setup required with a product expert at the time of purchase or collection on the shop floor, giving them a chance to ask questions and immediately get to grips with their new buy.
This concept easily transitions to online, the need for which obviously increased significantly during the numerous lockdowns experienced globally in the past 18 months.
Post-pandemic though, virtual onboarding will continue to grow in popularity.
Convenient and cost effective, providing online shoppers with the opportunity to engage in a tutorial to setup and learn exactly what their new product can do, equips them with the knowledge they need and leaves a fantastic impression of the brand itself.
Not only that, but once a customer feels confident and empowered to properly use their new purchase, there is a greatly reduced chance of the product being returned.
Onboarding can take on many forms in multichannel formats.
For our client Sage Appliances, we provide a selection of opportunities both in-store and online to educate and enable customers to get exactly what they want from their chosen product.
One-to-one product demonstrations are available for those still on their purchasing journey, which can be followed, once a sale has been made, with a setup tutorial to ensure the customer is fully up to speed with their appliance and ready to get started at home.
These sessions are free and bookable online through Eventbrite, with many options of days and times to choose from.