Retail’s digital transformation
Here at Stellar, our clients have noticeably refocused their marketing strategies this year, incorporating different methodologies to reflect and absorb the new normal.
As an agency, we have been carefully guiding and supporting them through their journeys and are pleased with the results.
Life as we know it has changed and, without a fresh way of thinking, shoppers could quickly become uninspired and disengaged from a brand.
On the high street, with physical stores currently open and battling to entice shoppers back through their doors, there has been an upsurge in eagerness from our clients to trial intriguing pop ups, mid-mall kiosks and experiential sites with products retailed directly from the event.
Online, we have further expanded our digital offering by affording brands the power to connect their product experts, based either in store or in a bespoke showroom setting, with their customers on a one-to-one basis.
This innovative service allows the shopper to browse through a virtual ‘store window’ from the comfort of their own home, while a highly trained brand ambassador introduces them to product ranges, answering questions as they go.
Direct-to-consumer models have also become increasingly popular as brands look not only to cement additional means of serving their customers, but also to safeguard their businesses from future disruption.
Huge D2C success stories such as Bloom and Wild, Made, Gousto and Birchbox to name a few, prove how well the model works and many existing brands now want in on the action.
Social media platforms are the perfect vehicle to reach modern audiences in this way, not simply to showcase and sell products, but also to inspire, awaken and delight online communities, giving them an authentic, tangible reason to connect.