Live streaming the Stellar way
We work with brands at the forefront of innovation and together we are delivering the best in digital retail experiences that complement those offered at their bricks and mortar stores.
Live streaming is fast becoming the standout retail trend of the moment and we are fully on board.
Far slicker than the traditional home shopping broadcasts of yesteryear, streaming entertaining and educational live content directly to customers, old and new, is a powerful method of showcasing your brand, your culture and your products.
It also directly connects you to your audience and allows for interactivity, conversation and knowledge sharing – not to mention opportunities to buy.
Facilitated by us, our client Sage live streams masterclasses teaching viewers how to get the most from their luxury coffee machines.
Hosted by personable product experts, there’s a chance to ask questions and get instant feedback from the presenters as well as to make purchases right there and then.
The broadcasts are ticket only and attract significant audiences, selling out time and again.
We have had equal success with live streams aired directly from Samsung’s KX, a brand experience space in King’s Cross, London.
Our knowledgeable team produces, directs and films broadcasts to launch new products such as the Samsung Galaxy S21 phone range, which are available to watch live on the Samsung website as well as on YouTube.
Samsung training team members make for the perfect live stream hosts; not only are they product experts, but also have carefully honed presenting skills thanks to their vast experience in engaging with customers, fronting workshops and leading tours in the physical shopping space.
The combination of passionate, engaging ambassadors and exciting devices allows them to bring products to life on screen in a fun and informative way.
Stellar CEO Emma Ede said: “Our digital offerings continue to quickly grow. We have now launched both live and on demand set up tutorials and demos for Sage and Samsung. These are already delivering an incredible return to Sage and, although we will return to physical retail, our virtual on demand and scheduled events will continue.”