Tech me up buttercup
With a world of tech so readily available now, there really is no excuse when it comes to finding new ways to engage with customers; technology is enabling brands to get closer to their audiences than ever before – 24/7 if they wish to.
By investing in and developing a range of digital tools, new opportunities are open to enable smoother, more authentic communication processes to allow customers to not only look at products on their device, but also to learn about them in greater detail..
Using AR and VR, audiences can enter immersive experiences that give them a genuine feel for a product and how it would fit in with their lives and meet their purchasing needs.
Providing one-way video consultations from purpose built studios or showrooms, or straight from the shop floor, means customers can view and be educated on a range of products as brand ambassadors walk them through their options and perform demonstrations.
This style of customer experience humanises the digital interaction; the shopper connects with the brand expert, receives a personal and tailored service and has their needs met all from their favourite armchair, kitchen bar stool or chaise longue (other relaxing furniture is available).
There is a host of flexibility and opportunity available to a brand utilising video calls or broadcasting content, as it can be targeted to an individual or a whole audience accordingly.
For our client Sage, we designed and built bespoke studios from which an array of content can be professionally filmed and broadcast as we know this retail experience trend will continue to grow in popularity at a rate of knots in the coming years.
Consultations, demonstrations, product launches and masterclasses can be aired live or on demand allowing customers to view at a time suited to them – a chat function enables interactivity between the audience and the host and including a ‘buy now’ feature encourages on the spot purchases.
Tech is here to stay and continues to evolve at breathtaking speed, so invest in tools that will enhance and bring your brand to life before you get left behind.