Stellar has partnered with Sage Appliances to offer virtual coffee masterclasses in English, German and French to enable consumers to achieve third-wave specialty coffee at home.
By being adaptable, we are likely to see many variants of the pop up concept in the coming months, while brands adjust their tone and tweak initiatives to suit the new normal.
For example, virtual reality pop ups, enabling customers to digitally browse and shop via VR, have been talked about in technology circles for a number of years now.
Talking to industry publication Internet Retailing, the founder of VR shopping platform Obsess, Neha Singh, said: “The Obsess virtual shopping platform brings the discovery and brand experience, which is lacking in the current ecommerce interface, to online shopping in a very scalable way.”
Carefully paired with a virtual demonstration, this could work as an effective tool to further build customer engagement and brand loyalty, capture precious data and head towards a 100 per cent conversion rate.
Furthermore, with new health and safety rules for retailers to follow, we are likely to see physical pop-ups in new, innovative formats grow while social distancing is adhered to.
By being movable in nature, we could see the pop up going to its customers’ locations instead.
Swiss company Avec has tested its Avec Box concept, a pop up convenience store, where access, purchase and payment are all carried out via an app.
The Avec Box has now travelled to three different locations in Zurich since its pilot with great success.